7 Website Monetization Strategies For Small Businesses

What is the best way to monetize a website

There are several ways when you want to generate income from your website. On average, what is the best way to monetize a website to create various streams for passive income to generate recurring revenue. Website owners can earn passively but monetizing websites gives them a better opportunity to generate leads organically.

Entrepreneurs choose a specific model for website monetization that suits their current and future business plans. If you are looking for something similar and want to make a profit, consider these tips. These strategies will surely boost your e-commerce sales or employ an alternative source of revenue.

Affiliate Marketing

Affiliate Marketing is one of the best ways through which a website can earn money by promoting the services or products of another business. This approach is generally suited for product-centric websites as affiliate marketing provides a commission to the host website when a visitor buys an affiliate’s goods. Amazon Affiliate Marketing is one of the prominent examples. It provides marketers with a commission whenever a product is sold from their e-commerce site.

The approach of Affiliate Marketing is certainly profitable. However, it is important for the website manager to evaluate whether or not, an affiliate strategy is suitable for the company. After all, showcasing low-quality products or irreverent ads on the website can keep your visitors off and hamper business trust. Therefore, Affiliate Marketing is the perfect approach for social media networks, forum sites and news sites where customers regularly tend to post product reviews.

Donations

When you are searching for answers for – what is the best way to monetize a website, donations can be one of the answers. Well, this is possible when you have lots of repeat visitors. If this is so, it’s meaningful to focus on the dynamics of that community. People who are coming to your website regularly may rebuke ads. Nevertheless, donations are always welcome as a way of support.

Nowadays setting up donations through a secured wallet can be a cakewalk. It’s a great way to make a profit without showcasing ads. For many forum website owners, a donation is one of the core revenue sources. You can find better alternatives for revenue with accurate research based on active communities.

 A simple monthly subscription or membership can allow your audience to raise a small donation for a better cause. The best part is, along with donations, the content on your site will keep rolling in.

Advertising with Google AdSense

This is a Pay Per Click online advertising strategy through which website owners can earn passive income whenever a reader clicks on the ad banner. Usually, Google AdSense is the most popular tool for such campaigns. The tool can be handled by a beginner as it requires minimal effort to set up. Placing ads on the site or the blog page isn’t that complicated. Also, the owner can apply for an AdSense partner even with multiple sites.

As the platform is supported by Google, publishers don’t have to worry when they are looking to set up ads. So, let’s come to the point – how much will you be earning?

  • 51% on AdSense for ads
  • 68% of the AdSense revenue for the content
  • The payment from Google will be one time, usually between the 21st and 26th of the month

Sell Ad Space

If your website has free spaces consider selling them directly to the advertisers. This method is one of the prominent ways of website monetization. It is crucial to understand that this process is a bit time-consuming. However, the number is far better and more pleasing than others when you start earning. The advertisement can either be a link at the end of the page, small pop-ups or side banners on the site.

The pricing for the advisements varies as you have complete control over negotiations due to the absence of any third party. Selling ad space can be the best way to monetize a website when you have a high conversion rate and web traffic. The method of earning is based on the pay-per-visitor or pay-per-click model.

Site Sale

Some website owners may see their sites as passion-filled projects. Similarly, there are others who love switching their sites. Site switching or flipping means selling the previous site to a third party to make some profit. There are multiple resources available online where site owners can sell pages for making business profits.

Be noted that all websites are not suitable to flip and thus, cannot be sold. It depends on the existing performance of the site and overcall income made from the same. What is the best way to monetize a website than to attract potential buyers?

Offer Membership, Online Courses or Digital Products

When it comes to web monetization platforms, selling online courses, memberships and digital products can be a smart strategy. An owner makes money when a visitor registers for a recorded or live webinar. Also, it is possible when someone participates in a tutorial, online course or buys an e-book. Subscription-based website categories need to have premium content, and the owner can also choose to offer add-ons or collective services like coaching.

Sell Leads

Quality leads are always greeted by any business owner as they lead to an easy sale. Business owners are eager to pay for quality leads on a regular basis. If a visitor finds your rate expensive, someone else will find it attractive. So, you don’t have to worry! All you need ispatience and wait for the big fish to come. One of the ways to determine the success of monetization strategies include a high-lead generating website.

The Final Words

The real test begins when you go ahead and implement one of these web monetization platforms to earn profits. Stay ahead of your competitors with optimal site management and monetization strategies  that has a scope of passive income. Remember, monetization requires, dedication, time and most importantly, traffic.