As an owner of a small business in Brisbane, Australia, you need to have an interactive, user-friendly, and stunning website that not just drives sales of your product or service but also, works as a marketing tool for your business. Your company is more profitable if you have the best websites for small business.
In fact, the best websites for small business are those which take the brand essence, value proposition, and information about their business right to the thumbnail of each customer and potential clients. Especially after the tormenting times of the pandemic, when there is a huge decrease in face-to-face interactions, it’s more important than ever for small businesses to have a website that allows them to connect to their audience and take their product or service to them.
When it comes to website ideas for beginners, ideating is one thing but actually building a professional business website from scratch might not take a lot of effort in these days of technology but certainly, it requires you to have a lot of information. Without the right knowledge, research, and information, building the best websites for small business could only be possible in your dreams.
This comprehensive article will help you in getting each and every piece of information that is available on the online world regarding how to build the best websites for small business in Brisbane. Be it the domain name, website hosting platform , and search engine optimization, or the management tools, user-friendly interface, payment facilities, and plug-ins – here you will get answers to every question.
So, let’s dive in –
A Step-by-Step Guide on Best Websites for Small Business in Brisbane
Determine the Purpose, Goal, and Voice of Your Business
Before getting into the technical aspects of website building for small businesses, first and foremost, you need to determine the essence of your brand or business.
Are you selling a product or a service? Are you thinking along the lines of a simple e-commerce website or a complex e-commerce website with multiple pages, features, and options? What is the primary goal of your business? Is it B2C or B2B? Is it Subscription-based model or On-demand model?
These criteria are critical to determine before choosing a design or a domain name. In fact, you need to be sure of the voice of your business as well! Do you want your brand to be highly professional and appealing to the audience base of over 30? Or do you want to give your business a casual, humorous, and funky tone that is more appealing to the younger audience?
Until and unless you are absolutely sure of these factors, it’s better to work on the drawing board rather than going forward to the next step.
Consider the Journey of the Customers on Your Website
Once you are set with the face and recognition of your brand, it’s time for you to think about how your brand is going to serve the customers.
All business owners want customer satisfaction and seamless customer experience. Therefore, you need to make sure those two are in abundance on your business website. A user-friendly interface that promises easy navigation is a great way to keep your customers locked on your website rather than continuously confusing them with pop-ups, buttons, graphics, images, and call-to-actions.
Always remember, that the fundamental purpose of your business needs to get reflected through each page of your website as well as through the easy navigation settings of your website. This will reinforce the audience in spending more time on your site, which will in turn, boost your website traffic and drive your sales.
A Good Domain Name is a Must
A domain name is fundamentally the entry point of your website. What this means is that it is your website’s address or URL that people will type on the Search bar to get to your business. You will share this address with all your customers, potential clients, and on various social media platforms.
The domain name is the identity or the digital face of your small business website. So, make sure –
- It’s Easy to Spell & Remember
- Covers Future Growth Prospects
- Has a dot com (.com) extension
- It’s SEO (Search engine Optimized)
- Try to Have a Keyword with Geo-location
Settle for a Secure, Well-reputed, Supportive Web-Hosting Platform
In layman’s terms, a web-hosting company provides the backbone for a website. Therefore, it’s paramount that you choose one that offers –
- Exceptional technical support
- High-quality & Upgraded Security
- Solid Strategy for Scalability
- Modern Website Management and C-panel Tools
- High Uptime & Good Load time
- User-friendly Features
- Real-time Customer Support, with phone and chat options
- Unparalleled Security with SSL Certifications
Some of the popular choices that are available to you to have the best websites for small business can be found in terms of best website building and website-hosting services are as follows:
- GoDaddy
- Bluehost
- DreamHost
- SiteGround
- InMotion
Setup an Email Address that Reflects Your Domain Name
This is a small point but highly effective for best websites for small business because getting an email address that matches their domain name makes them look professional and experienced. For example, getting an email Id of info@mybusiness.com sounds much more professional than mybusiness@gmail.com.
If the service provider who gives you the domain name does not register a similar email id, you can definitely get it via the web-hosting company as either a free or a paid-on service.
Always Get the Best CMS or Content Management System for the Best Websites for Small Business
To put it simply, if you do not implement an effective and simple content management system for your website, it’s like running a shop with everything laying everywhere and no one knowing where to go, what to see, and how to pay.
A CMS helps you not just in running and managing your website but also, assists you in being creative and maintaining it thoroughly. The best part; you do not need a technical background in order to use it.
Some of the popular CMS that are available include –
- WordPress
- WiX
- Squarespace
- Joomla
- Drupal
However, remember that different systems are specifically designed and developed for unique needs and therefore, you need to do your research and consider factors such as budget, scalability, user-friendliness, and features.
Go for a Reliable, Dependable, & Flexible E-commerce Platform
Although this aspect of building the best websites for small business is not applicable to all, but if you are going to sell any product or service, it’s highly important that you opt for an e-commerce platform that’s secure and trustworthy.
With e-commerce, remember that it’s not just about losing but at the same time, you are dealing with personal and sensitive information including account details, addresses, and credit card numbers. SO, always take special care in this department.
These are some of the popular options –
- WooCommerce
- Shopify
- Shopify Plus
- Business Squarespace
- GoDaddy Online Store
Again, always proceed with thorough research when adding an online store to your small business website.
The Content of the Website Should be Clear, Confident, & Prominent
Any visitor who lands on your website should be able to know exactly what your business is all about, right from the get go.
Starting from your Home Page Banner to your About Us Page content; from your Contact Form to your Product Page, from your Call-to-Action Button to easy navigation options; every small detail bears huge importance.
If there are Blogs or News articles, make sure everything is properly organized with both header and footer links. But be very careful, to not make a customer feel congested with heavy wordings, excessive call-to-actions, and confusing graphics.
Keep it simple and crisp.
Make the Best Websites for Small Business SEO-friendly
Just making a beautiful small business website with the best website design will not do any favor to your sales until and unless people come to know about it and get to visit it.
Make sure that the content of your website has the correct keywords for your business and the graphics well-compressed with high resolution. Search engines like Google always rank pages higher with better design, optimized content, interlinked, backlinked, social media linked, and fast loading speed.
Research is crucial in this part and so is the fact that your small business website is ultimately mobile-friendly.
Customize Your Small Business Website with Plugins and Themes
In order to make your website fine-tuned and more updated to the current online space, you can always customize your website’s themes according to your brand line. This will help your target audience stay in groove with your trendy small business website.
However, do not choose too heavy themes as they take longer to load on mobile devices.
Plugins help you to install new functionality options and features to your website. This area of customization is very interesting as well as important for search engine optimization because some plugins could help you a lot in getting your site rank among the top pages.
Some options are as follows:
- Yoast SEO
- Smush
- Jetpack
- Google Search Console
- Google Analytics
- MonsterInsights
- Bing Webmaster Tools
Finally Time to Test & Launch Your Small Business Website
Before announcing a Launch date for your best small business website, check it thoroughly on all available search engines and different mobile devices. Check all the links, images, and content before going live.
If you have planned a specific date for your launch, take the process of propagating into account, which is a time taken for a website to go live across the digital world. Share your domain name with customers and enjoy the feeling of building and running the best website for your small business.
Wrapping Up…
Learning how to build a business website for a small business or which is the best website builder service in Brisbane is only simple and creative, if you have all the information and the right knowledge at your disposal.
When the entire business world is moving towards having a strong online presence, it’s almost mandatory for any business to have a user-friendly website. And with the immense technological support available today, it’s highly affordable to have a professional website for a small business that lets it appeal to a wider customer base.
So, what are you waiting for? Sign up today for the best website building services!