No matter what the type and size of your business are, a website is undoubtedly the most crucial tool to promote it. Once you launch your business, it’s time to promote it to the right audience. A beautifully designed website with relevant content will not do you any good if it does not reach potential customers. Thus, figuring out the best way to promote a website is essential.
So, if you have already launched your website, it is time to know a list of essentials. In this article, we will discuss some basic yet important do’s of website marketing. We will demystify the common misinterpretation that website promotion needs a hefty budget. And the best part is that we have packed together certain promotional techniques that you can implement for FREE. Yes, you read that right! There are several tactics to improve your website’s traffic and promote your business without burning a hole in your pocket. Additionally, these techniques are easy and convenient. So, let’s walk you through these promotional tactics.
Importance of Website Promotion
Website promotion can be defined as the execution of strategies to attract potential customers to a website. It includes the implementation of several tactics to uplift your website’s digital visibility. No matter if it has been launched for entertainment, education, blogging, or selling products or services, having an effective promotional strategy is important.
According to studies, around 175 new websites are created every minute and around 252,000 every day. Due to the proliferation, search engines tend to drag existing websites down and replace them with the latest ones. To resist such downfall, website promotion is crucial. It plays an important role in avoiding getting lost amid the information. Apart from ensuring your visibility on search results, website promotion may help you create a distinctive brand identity, enhance sales and boost overall return on investment.
Effective Tactics of Free Website Promotion
In this section, we will talk about different methods to promote your website for free. However, before implementing these tactics, ensure that you have dedication and patience to get satisfying results. Remember, the only costly thing you need to invest in to attract more traffic and engagement is time. We have also discussed some truly valuable tips so that you can implement them with ease. Anyway, keep in mind that not every technique is the perfect fit for all websites. Therefore, it’s your responsibility to pick the strategies that will work best for you.
Solidify Website SEO
SEO or Search Engine Optimization is an effective digital marketing technique to promote your website. It is a promotional technique to improve your site’s ranking on search engines including Google. Unlike PPC search ads, Search Engine Optimization is absolutely free. Here, your website is ranked on the basis of the quality of the content, user-friendly navigation, backlinks from external sources and so on.
Internet users look for solutions to their problems on search engines and click on websites that rank higher on search pages. To make your target audience click through your website, optimize your content with relevant keywords. The relevance of keywords plays a crucial role in shaping your rankings.
As Search Engine Optimization is a time-taking process, you may take the help of automated SEO tools to make the process easier and more convenient. You may also talk to a digital marketer who can help you to walk through the process from the start to finish. This will help you to incorporate all the SEO tactics required to optimize your website and enjoy maximum visibility and traffic.
Make Use of Email Marketing
Email marketing is one of the best ways to promote a website for free. This technique allows you to communicate with your audience directly through email. If you are looking for a way to experience a high return on investment with a minor contribution, incorporate this marketing method for achieving significant results.
Email marketing allows you to connect with your potential audience in a personalized manner. Thus, if you want to build trust and loyalty amongst your audience, keep them up-to-date with your latest blogs, offers, and launches on your website through emails. Apart from attracting traffic, it generates leads for your business. Here, you may provide your potential and existing customers with freebies, coupon codes, and other incentives via email. This improves the chances of converting leads to customers.
However, to make the most out of email marketing, it’s essential to create an effective email list first. For that, you may publish a form on your website where visitors can subscribe to your emails. You may send your subscribers well-crafted, personalized newsletters. Newsletters are engaging pieces of content that directly communicates your brand message to your potential customers to build trust and loyalty.
To make your emails effective, ensure that the content is informative, to-the-point, and packs a punch. Whenever needed, add calls to action to encourage subscribers to click and take necessary action. While crafting an email copy, keep the voice playful. You may include a signature along with your logo, contact details, links to social media handles, etc. to make the process more effective.
Start Blogging
While considering how to promote your website for free, it’s a great idea to start a blog. It not only helps you to educate your clients about your products or services but also bolsters your website’s rank on Google and other search engine result pages. High-quality blog content with relevant information and keywords improves your visibility and makes it easier for your customers to discover your digital presence. When incorporated perfectly into your digital marketing strategy, blogging strengthens your authority in the market and significantly improves your conversion rate.
However, while implementing this technique, make sure you update your blog posts regularly. A dormant blog is worth nothing. Also, while writing blogs make sure to incorporate helpful information that provides solutions to your readers’ pain points. You may also share your blogs on social media handles to attract more traffic to your website.
Encourage Guest Blogs
Collaborating with guest bloggers is yet another effective way to expand your website marketing. When another reliable and popular writer from your industry writes a blog for your website, you expand your reach. This is a great way to connect with their followers or readers and gain quality leads. Apart from improving your website traffic, established writers help you to create a strong network. This enhances your brand exposure and social media shares.
On the other hand, you may also promote your website for free by becoming a guest blogger. This allows you to publish your own blogs on other relevant sites. Becoming a guest blogger is an effective way to reach your potential customers.
Guest blogging is an effective digital marketing strategy that helps you to connect with qualified leads. With this, you may strengthen your SEO by including your website link in a guest post. Additionally, it generates brand awareness by encouraging potential customers to click on links that direct them to your website.
Promote on Social Media
Social media is not just a platform to share your thoughts and photos. Present-day marketers consider social media as a powerful tool to improve brand exposure. Promoting your website through social media allows you to interact and build relationships with potential customers. You may use social media business profiles to post regular updates and notify your audience about your new launches, offers, and how your business operates.
So, if you are tight on your marketing budget, consider investing your time and effort into creating a strong social media presence through Facebook, Instagram, Twitter, YouTube, and so on. However, to make the most out of social media marketing, it’s crucial to publish compelling content to engage followers. Useful and interesting content improves the chances that your followers and readers will share it, which is one of the best ways to promote a website for free. As more users click on your content, the more you will have website traffic and conversion rate.
YouTube is yet another functional platform that allows you to share creative videos to promote your website before your target audience. Here too, you need to put video content according to your customers’ needs and business goals. LinkedIn is yet another social media platform that can be used at personal and professional levels to market your website.
While doing social media marketing ensure that you cross-promote your website through different platforms. This will help you to expand your reach and attract better traffic through your content. For example, you may share your latest blog on Facebook or reuse your Instagram post on Twitter and other social media platforms. Consider adding a social bar to your website. This will help your visitors to find your social media accounts easily and encourage them to share your content.
Use Online Business Directories
While investing your time and efforts in SEO, do not forget to submit your business website to online listings. Online directories can help people discover your business more easily and promote your website for free. However, while listing your business, look for directories specific to your business type. These platforms are free spaces to promote your business website.
The goal of an online listing is to create business profiles that guide potential customers toward your website. There are several online listing platforms like Google My Business, Bing Places, Yellow Pages, etc. for submitting your website. When you index your website to search engines, they show up on your website on search results. This is an amazing way to pull organic traffic to your website.
However, to get regularly indexed by Google, Bing or any other search engines, constantly update your submissions with fresh content. Search Engines love up-to-date content and place them at the top of search results. Online listing is thus a great technique to improve your online visibility and SEO.
Go for Outreach Marketing
The list of the best ways to promote a website remains incomplete without outreach marketing. It is a digital marketing strategy that encourages you to build connections with market leaders of your business niche. Building a strong relationship with market leaders like bloggers or influencers improves traffic inflow by enhancing your website’s exposure. Outreach marketing is an excellent technique to improve the visibility and credibility of your business. It opens a lot of opportunities for your business and paves the way for lasting growth.
To make the most of outreach marketing, consider identifying your marketing goals. After learning about your goals, find market leaders who can assist you in achieving those. Next comes the trickiest part of this technique and that is approaching those leaders. Reach out to them with a pitch and whenever needed, consider following up with them. The voice of your pitch must be professional and you should use formal channels like email or Linkedin to build such connections. While writing your pitch, ensure that the message is clear and mentions all the benefits the market leader can gain from this partnership. When it comes to relationship-building and expanding the network, a concise and well-written pitch makes all the difference.
Conclusion
Understanding how to promote your website for free is essential for startups and small businesses. With the above-mentioned techniques, even a newbie entrepreneur can compete with market players without spending a dime.
Today, when a website plays a crucial role in business exposure and growth, promoting it in the right way is essential for business success. Whether you are an e-commerce business or a non-profit organization, website promotion helps you to connect with your audience and make them learn about your products, service or ideas in detail. Applying the right promotional tactics also helps businesses to convert their potential leads into customers.
A solid website promotional strategy not only increases conversion rates but also customer loyalty. So, choose your promotional method wisely to achieve the ultimate success for your business.